Portugal is catching on at last

It’s that time of year when we all meet up to sell our wine. Today most of Portugal’s wine makers are in London at Lords Cricket Ground, selling their wares. It is very difficult to make yourself heard when there are hundreds of wines on show and we very nearly decided not to attend this year. I am pleased that we did. After a slow start we had a steady flow of people coming past our table to taste Pedra Basta 2008 as well as cask samples of Duas Pedras 2009 and Pedra e Alma 2009. But it is quality rather than quantity that counts and in previous years many of the more serious buyers and commentators have been notably absent from the ViniPortugal tasting. This year we had both quality and quantity. All credit to Judy Kendrick and her team at JK Marketing who are doing a great job here in the UK promoting Portuguese wines in the right places. No more blanket advertising but carefully targeted PR. It is beginning to show in the sales figures too. In the last year exports of Portuguese wine to the UK have grown by 99.1% in value and 22.5% in volume, just the way it should be. I have the feeling deep in my bones that Portugal is catching on at last.