Screwcaps in Portugal

Quinta do Côtto are running an advertising campaign in Portugal’s national newspapers for screwcap bottles. Much as I appreciate screwcaps for everyday wine, it takes real guts to place such an ad. in a country that produces most of the world’s cork. Twenty years ago Miguel Champalimaud, the owner of Côtto was waging war on the Port shippers claiming, to anyone who would listen, that they were ‘shitting on the consumer’. I wonder if Sr. Champalimaud has many friends in Portugal?